UNIVERSITÀ DEGLI STUDI ROMA TOR VERGATAThe Course aims to train professionals, able to grasp the transversality of tourism, to analyze, plan, develop and manage evelopment and valorisation strategies and projects and/or carry out managerial activities in the sectors of production connected to culture, to the promotion of tourist image and management of service sectors for the territory.
The Course aims to train graduates capable of:
– interpret the components of historical-artistic heritage as cultural attractors, also in the context of innovative communication contexts;
– promote the image of the territory as a tourist destination, identifying strategies for developing integrated and sustainable tourism, including at international level;
– collaborate in the implementation of marketing strategies and plans with reference to different market policies, specific contexts and target segments;
– communicate and promote the components of the cultural and manufacturing heritage of Italy through the analysis of web-marketing plans, to spread the knowledge of the Made in Italy brand as a tourist attraction;
– supporting the tourist enterprise in the search for strategic solutions from a social, cultural and economic-business point of view, in line with market trends and changes;
– propose business plans for the tourism company and implement their correct application;