UNIVERSITÀ DEGLI STUDI ROMA TOR VERGATAThe Course intends to train professionals, of different nationalities, capable of grasping the transversal nature of tourism, to analyse, plan, develop and manage development and enhancement strategies and projects and/or carry out managerial activities in the production sectors connected to culture, the promotion of tourist image and the management of service sectors for the area.
Using the qualifying educational objectives of the LM49 degree class as a reference framework, the Course aims to train graduates capable of:
- know at least two languages (of which at least one from the European Union);
- interpret the components of historical-artistic heritage as cultural attractions, also in the context of innovative communicational contexts;
- promote the image of the territory as a tourist destination, identifying integrated and sustainable tourism development strategies, also at an international level;
- collaborate in the implementation of marketing strategies and plans with reference to different market policies, specific contexts and target segments;
- promote accessibility to new types of tourist offer in the cultural and artistic fields;
- communicate and promote the components of Italy’s cultural and manufacturing heritage through the analysis of web-marketing plans, to spread awareness of the Made in Italy brand as a tourist attraction;
- support the tourist enterprise in the search for strategic solutions from a social, cultural and economic-business point of view, in line with market trends and changes;
- propose business plans for the tourist enterprise and implement their correct application;
- collaborate, applying appropriate legal knowledge, within the management departments of tourism enterprises;
- contribute to the definition and development of the communication system between companies and local players.
The Training Course is structured within the following disciplinary areas, divided into Characterizing and Related Activities:
Foreign languages
Local disciplines
Legal and social disciplines
History, arts and entertainment disciplines
Economic and managerial disciplines
according to 2 basic guidelines, appropriately integrated within each Teaching:
- a theoretical-methodological path, based on the critical comparison with international analytical-interpretative methodologies, thanks to the significant presence in the CdS of teachers from foreign universities.
- a more specifically operational path, through which teachings that look at the excellence of Italian know-how and training methodologies of international extraction are compared.
The courses are organized through lectures, practical exercises and, thanks to connections with the outside world, developed both through the University and through the important presence of teachers from the tourism industry, through testimonials and operational internships.
An interesting aspect of the CdS is also the proposal of original educational itineraries that integrate with the path followed by the international Course ‘Art History in Rome, from Late Antiquity to the Present’, already activated in the Macroarea of Humanities of our University. This aspect is expressed in our CdS through Courses that propose paths for acquiring the artistic content present not only in the accredited cultural heritage of our country, but also in the ‘excellence’ of the manufacturing industry, as a usable product in terms of tourist experience.